Regal Cinema: The Force is with Peeq Imaging
Location:
Times Square, New York
Completion Date:
Dec 2017
Client:
Regal Cinema E-Walk 13
Client Needs
From the initial conceptual rendering phases, to the printing, fabrication and installation, ABC-Peeq Imaging worked with Regal Cinemas to create the
Star Wars Command Center in the lobby of the famous Regal E-Walk 13
theatre in Times Square, NYC.
Peeq Imaging Solution
The E-walk 13 was one of two Regal theatres nationwide, running a 24-hour
Star Wars movie-marathon over four-days leading up to the premier of the latest
Star Wars film – The Last Jedi.
This virtual-reality experience included a custom-fabricated LED Millennium Falcon
backdrop with sound board, a vinyl-wrapped box-office and a social media photo booth.
IMAX also used this event to promote their cutting-edge VR platform with floor
to ceiling graphics that ran alongside three floors of moving escalators.
All produced and installed by ABC-Peeq Imaging in Carlstadt, NJ!
Materials Used
MDF Board, acrylic, vinyl graphics and LEDs, sound board.
Equipment Used
CNC router, flatbed printer, laser cutter, paint booth, ZUND and custom install.
